Cookie and Storage Notice

Effective date: 11 June 2026

This notice explains the cookies and browser storage used by the Assistify chat widget (the embeddable chat that shows Aiva, the AI assistant). It covers what is stored, why, and for how long.

How the widget works by default

The chat widget sets one first-party cookie that holds a chat identifier. This identifier links your messages to your conversation, keeps the chat consistent as you move between pages, and lets the chat bring back your earlier conversation when you return later. It is a strictly necessary functional cookie for the chat service you chose to use; it is not used for advertising or cross-site tracking.

Because it is strictly necessary for the chat, it is set by default. The website that embeds the chat is responsible for telling you about it in its own cookie or privacy information and, where its rules require, for obtaining your consent.

Cookies and storage items

Name or typeStorage mechanismPurposeDurationClassification
Chat identifierFirst-party cookie, mirrored in local and session storageLinks your messages to your conversation, keeps the chat consistent across pages, and brings back your earlier conversation on a later visitUp to 6 months, renewed on each return visitStrictly necessary
Consent choiceLocal storageRemembers your cookie choice so it is applied on later visits13 monthsStrictly necessary
Sound preferenceLocal storageRemembers whether you turned chat sounds on or offUntil clearedFunctional
Message draftsLocal storageKeeps a message you have typed but not yet sent, so you do not lose itUntil cleared or the message is sentFunctional
Recent emojiLocal storageRemembers emoji you used recently for quicker reuseUntil clearedFunctional
  • Strictly necessary items are required for the chat to work and do not need consent.
  • Functional items make the chat easier to use. They are not used for tracking, and they are written only after you actually interact with the chat (for example, send a message), never just for loading the page.

Opting out of the persistent identifier

If you would rather the chat did not recognise you on a later visit, you can decline storage through the cookie controls of the website you are on, where offered. The widget then does not keep the cookie: it falls back to a session-only identifier that lasts for your current visit and is gone when you close the tab. The chat still works fully; it just will not bring back your earlier conversation next time.

You can also clear cookies and local storage in your browser at any time to remove stored items.

More information

For what the chat collects and how it is used, see the Chat Privacy Notice. For how Assistify handles data generally, including cookies on the assistify.chat marketing website, see the Assistify Privacy Policy.